Have you been confused about the difference between fashion buying and fashion merchandising? Or rather, did you know they weren’t the same? The fashion industry is incredibly vast, and there exist roles that are not often spoken about in popular culture,
In Conversation with Meghna Kishore & Barkha Bhatnagar from Greendigo on Starting a A Carbon Neutral brand for Kids in India
Greendigo is an organic clothing brand for kids and has always strived to create high-quality kids’ clothing with extended shelf lives. The brand aims to design capsule wardrobe-friendly clothes for kids to make fun permutation combinations possible which then reduces
Over the past few years, we have seen the rise of clean beauty in India, but how did this come about? And what makes them so popular? For most of the 20th century, makeup and skincare have been dictated by the
Hand-me downs is a term every youngster in an Indian household is familiar with. They’re accustomed to receiving leftovers of the elder sibling or cousin’s wardrobe – be it an unworn jacket, faded trousers that still have some wear left
Wondering How to Build an Online E-Commerce Website? Here Are 4 Platforms That Make The Process A Lot Easier!
Ever since the pandemic hit, have you been wondering how to build an online e-commerce website? The Covid-19 pandemic has obstructed market strategies and daily dealings of a number of retail businesses worldwide. Some reclusive new behaviours have been forced upon
The fast fashion business model is built upon the fact that consumers have a need to access the latest trend as quickly and inexpensively as possible. And while this is still a huge determining factor in consumer behaviour, we’re moving