Why Being Experienced is Better than Going in Fresh For Fashion Entrepreneurship
Being an entrepreneur can feel like jumping into the wild unknown, especially if you are fresh out of the education system. Fashion entrepreneurship is difficult enough to get off the ground, let alone sustain along the journey if you have
All We Do Is ‘Take – Make – Waste’. It is Time for Some Circular Fashion
‘Circular Fashion’ is rapidly becoming a buzzword in the fashion industry, especially when it comes to sustainability. The fashion industry has been consciously moving towards a sustainable future, but the process is slow. It isn’t easy to erase years and
4 Things Nobody Tells You About Starting Up A Fashion Business
The idea of starting up a fashion business can be a really heady one, filled with the promise of success and an insatiable burst of creativity. According to Mckinsey, India’s apparel market will be worth $59.3 billion by 2022, making
Manish Arora: A Tale of Great Success and Greater Defeat
Once upon a time, there lived a fashion designer once deemed the ‘John Galliano of India’. He went by the name Manish Arora, which soon became synonymous with his extravagant and psychedelic style. He spun magic into his clothes with
The Rise of Fashion and Lifestyle Influencers in India: Shocking or Expected?
We no longer live in a monarchical system, and as millennials and beings of the 21st century, we love to boast of our ability to make individualistic decisions. Yet, suspiciously, there is a vein of suggestion that’s forked its way
EP Basics: How to Start a Footwear Business in India? Stepping into the Shoes of Successful Labels
How to start a footwear business in India? That’s a loaded question, with no straightforward answer. India is the third largest footwear consuming country in the world and produces approximately 2.1 billion pairs of shoes every year. Of these, 90%
What Are Plant-Based Fabrics? What Is Hemp Fabric, and Can You Smoke It?
Are plant-based fabrics in India the new thing, or just a new passing trend? With the rise of more conscious and responsible consumers, we have a whole bunch of young designers and fabric makers who are working to reduce the fashion
Nykaa in the Spotlight: A Case Study
I dare you to find someone in India who hasn’t heard of Nykaa. Everyone and their grandmother know about Nykaa! How did this happen? Their unprecedented success cannot all be chalked up to good old luck, they did something right,
4 Best Fashion Branding Agencies to Help You Elevate Your Brand
By the time you’re looking up “Best fashion branding agencies in India”, chances are you’re already quite far along in planning your fashion business. Starting a business in fashion is no small task. You only truly realise the actual scope
The Difference Between Fashion Buying and Fashion Merchandising: Which One Are You Suited To?
Have you been confused about the difference between fashion buying and fashion merchandising? Or rather, did you know they weren’t the same? The fashion industry is incredibly vast, and there exist roles that are not often spoken about in popular culture,