Clean Beauty in India: Transparency Trends at the Helm
Over the past few years, we have seen the rise of clean beauty in India, but how did this come about? And what makes them so popular? For most of the 20th century, makeup and skincare have been dictated by the
Wondering How to Build an Online E-Commerce Website? Here Are 4 Platforms That Make The Process A Lot Easier!
Ever since the pandemic hit, have you been wondering how to build an online e-commerce website? The Covid-19 pandemic has obstructed market strategies and daily dealings of a number of retail businesses worldwide. Some reclusive new behaviours have been forced upon
The Fast Fashion Business Model Is the Ship of Theseus and It Is Being Cancelled
The fast fashion business model is built upon the fact that consumers have a need to access the latest trend as quickly and inexpensively as possible. And while this is still a huge determining factor in consumer behaviour, we’re moving
Starting a Fashion Business? Here are 4 Tips to Help You Kick Ass At Financial Management
Starting a fashion business may seem tempting, especially since start-up funding in India has consistently attracted big investors from across the globe. However, the only drawback in India’s explosive start-up world seems to be its struggling economy. This is further
Antar Agni Breathes Contrast into Everything it Does, Even Lakme Fashion Week.
Lakme Fashion Week held its first-ever digital show, and designers now have a new platform to explore and exploit. With the pandemic impacting our hearts and minds, we all find ourselves in an unpredictable pause from the life we have
Lakme Fashion Week : Anita Dongre’s Love Song, Nostalgia or Deja Vu?
Anita Dongre presented her latest collection, ‘Love Song’ at the digitally held Lakme Fashion Week 2020. The collection was inspired by an aesthetic trip down memory lane, to the rose-tinted memories of familial celebrations gone by. “Love Song is an ode
Ridhi Mehra Showcases ‘Reflections’ at Lakme Fashion Week 2020, and the Name Rings True in More Than a Single Way
Designer Ridhi Mehra showcased her Winter/Festive collection 'Reflections' at this year's Lakme Fashion Week AW'2020 (the First Digital Fashion Showcase). The collection is the result of wanting to change focus from modifying design, to modernizing it. It is the lustrous
How Myntra has taken the Indian Fashion Marketplace by Storm: A Case Study
With over 3000 brands and an infinite number of products, Myntra is one of the most well-known fashion and lifestyle e-commerce platforms in the Indian Fashion Marketplace. You can’t possibly be shopping online without a Myntra window open. How did
Instagram Reels for Fashion Marketing: Tips you MUST know.
Have you considered Instagram Reels for fashion marketing? Amid the chaos and Coronavirus of 2020, the marketing landscape has changed drastically. And as a species we evolve, and so do all our mediums of advertisement and business. One of the
Fashion Webinar with Sheefa J Gilani and Entrepret – An Introduction to Fashion Styling
Recently, Entrepret in collaboration with Sheefa J Gilani conducted a fashion webinar to address the questions and curiosities young fashionistas had about the career path of fashion styling. Sheefa J Gilani is a celebrity stylist and a wardrobe curator who