Will Augmented Reality (AR) Shape the Future of Fashion Retail?
On the 30th of June, Vogue Business hosted a webinar examining brands that implement augmented reality (AR) into their retail campaigns. The webinar—The luxury opportunity in AR commerce—was hosted by Maghan McDowell (Vogue Business innovation editor) in conversation with Snapchat’s
Broke AF? Here’s a List of Marketing Strategies with Little to no Financial Investment
If you own a fashion business, or plan on starting one, chances are you want to make some money. However, in order to make that money, you kinda need more money. It seems almost unfair that young companies are expected
The Devil Wears Prada: Indian Internship Edition
“…I’ve done all sorts of her personal work right from getting fancy-ass cocktails for their team to delivering garments to influencers by visiting their homes…” “…all interns at Nykaa Fashion are used as models.” “Cosmo[politan] was the strangest, most toxic work environment
Influencer Marketing: Effective During a Pandemic?
The lives of social media influencers always seem larger than life in a relatable and remotely achievable sort of way. With everyone in lockdown, life at home may seem bleak, uninteresting, and monotonous. And as creatures of the internet age,
Fashion to the Rescue: How Legit are Antiviral Fabrics?
The PTE suit seems to be the look of 2020, but fashionistas aren’t letting it walk down the runway anytime soon. Instead, luxury brands are looking to use antiviral fabrics to create the new generation of fashion that claims to
Commerce in the Time of Corona: How to Seamlessly Transition Your Business to Online Selling Platforms
For a moment, let's consider life as a game. The year 2020 is the new edition that is permanently set to nightmare mode. The game has barely begun, and we have already had to battle forest fires, murder hornets, riots,
The Divine Intervention — Angel Investors for Start-Ups in India
Starting a fashion business is surely a daunting undertaking. Figuring out your finances in order to manage your ambitions, and market to the correct audience while preserving the quality of your product, is a task scary enough to deter you
Small Business Ideas for the Fashion Industry Hustler
Okay, so it’s no secret that adulting is hard. Money and finances can be a total pain in the *youknowwhere*. Being part of the fashion industry or owning a small business may take a while to become profitable. And until
Consumerism and Sustainable Fashion: Questions that Need to be Asked
Sustainable fashion has become a term you just cannot escape. It’s the new thing, it’s the politically correct thing, it’s the fashionable thing. New businesses in the field are really reaping the benefits of this new surge in fashion, and
Leveraging the Power of Mobile Marketing for your Fashion Brand
In the past decade, mobile devices have become an extension of ourselves, vital organs even. They are constantly with us, and you must admit, your heart jumps right out of your ribcage every time you think you have lost your