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How to Build an Online E-Commerce Website

Wondering How to Build an Online E-Commerce Website? Here Are 4 Platforms That Make The Process A Lot Easier! 

Ever since the pandemic hit, have you been wondering how to build an online e-commerce website?

The Covid-19 pandemic has obstructed market strategies and daily dealings of a number of retail businesses worldwide. Some reclusive new behaviours have been forced upon us, and are presumably going to be the new normal.  These of course include remote working, and social distancing, but also online shopping as the most favourable form of purchase.

The advantage within this adversity is that creating an online shopping platform is now easier than ever. And there are a vast number of ways to do so. If you are just starting out, and have been stressing over how to build an online e-commerce website, it’s time to chill out! However daunting it may seem, the best e-commerce website builders simplify the process of creating a website. And there are platforms for all levels of web development experience. So here are 4 e-commerce website builders (in no particular order) with their pros, cons and pricing for you to choose from.

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How to build an online e commerce website by entrepret.in

1) Wix 

Pros 

  • Wix offers a super-simple drag-and-drop interface, making the process of designing and building your website a breeze.
  • It also offers SEO friendly components, so driving traffic to your new site is easy and effective.
  • The subscription comes with web hosting and commission-free sales. So, you don’t have to worry about finding hosting or paying a fortune in additional transaction fees.
  • The Wix online store is a solid solution for small to medium eCommerce businesses. It offers an import/export feature for product data which allows you to manage larger item numbers conveniently.
  • It’s suitable for both physical and digital goods.

Cons 

  • Once the site is up and running, you can’t switch to another template without rebuilding your pages. So you have to be sure to take some time to choose the template you want to use.
  • Wix tends to have a slower loading time than most other e-commerce platforms.
  • It offers SEO components, but it is not the best one out there.

Pricing & Packages for E-Commerce 

  1. Business VIP
    500 rupees a month when billed annually. 
  2. Business Unlimited
    300 rupees a month when billed annually.
  3. Business Basic
    225 rupees a month when billed annually.

More details

How to build an online e commerce website by entrepret.in

 2) Magento

Pros 

  • Magento is an open-source platform, hence it allows users to modify the source code as per their requirements, which allows them to customize templates and achieve their desired functionality.
  • When compared with any other popular e-commerce platform, Magento has a wider range of features allowing users to manage multiple stores, and support multiple locations, multiple languages, multiple pricing and even multiple currencies. 
  • Magneto has a vast community of users, which has helped ensure quick support and the development of multiple extensions and plugins. As a result, if you have any problems, you are likely to get all the support you need through countless resources to solve your problems.

Cons 

  • Magento has various versions, and the community version is free, however, to have all the benefits you would like to build an effective website, you may need to purchase one of the other packages. And Magneto is expensive…
  • Magento has a comparatively slower loading time, hence customizations may be tedious to make.  
  • Hosting: You need a dedicated server to host Magento. Regular hosting platforms should not be used to host it. Additionally, it needs to be configured in a server that you or your developer are proficient in. Hence, there is a limit to hosting Magento. Bulkiness is the key issue behind this. Furthermore, optimization requires a lot of high-level skills and thinking. Hence, hosting is one of the biggest cons of Magento, since it can lead to the crashing of your websites.

Pricing & Packages for E-Commerce 

  1. Community Version
    Free
  2. Enterprise Version of Magento
    Approximately 15,000 USD annually
  3. Premium Enterprise Version
    Can cost more than 50,000 USD annually.  

More Details

How to build an online e commerce website by entrepret.in

3) Shopify 

If you have access to the internet in any form…chances are you have seen a Shopify advertisement, especially if you have been wondering how to create an online e-commerce website. So, the thing to determine is whether Shopify gets all its popularity from good marketing or is it actually any good?

Pros

  • Well, for starters, Shopify gives all those wondering how to build an online e-commerce website the ability to seamlessly create an online store with customizable templates, product pages, service offerings, and more.
  • This one is for those looking for an end-to-end e-commerce solution. It hosts your site, provides marketing and advertising tools, and helps you with SEO. It’s an entire team all by itself!
  • It provides customer analytics, to help you make informed marketing decisions, based on your target audience behaviour.
  • Social media being as important as it is today, being able to optimise your platform is essential. Shopify does just this, by simplifying social media integration.
  • It offers a user-friendly drag-and-drop site builder that an absolute novice could use to create a very professional looking site.

Cons

  • For cons, uploading photos may not be the most hassle-free on Shopify since it doesn’t automatically resize and crop them. So, unless you can manage some editing by yourself, you may end up with some misshapen and misaligned pictures.
  • The blogging features offered by Shopify is just as disappointing. It is only fit for the occasional company updates every few months. So, if your model is content-based, you may not get value out of using the Shopify blog.
  • Uploading photographs without any editing knowledge can cause an aesthetic mess.

Pricing & Packages for E-Commerce 

  1.  Advanced Shopify
    299 USD a month 
  2. Shopify
    79 USD a month 
  3. Basic Shopify
    29 USD a month

    More details  

How to build an online e commerce website by entrepret.in

4) WordPress

 Something to consider with WordPress for those wanting to learn how to build an online e-commerce website, is ‘what is your end goal?’ Are you creating a site that’s focused on content with a secondary element of commerce? Is your marketing strategy SEO focused?

Pros

  • What WordPress does better than any other website platform is content. If your business is heavily based in the written word, and the e-commerce aspect of your business takes the back seat, that’s when you should opt for WordPress.
  • If you already have an existing WordPress website and have a small inventory of 10-20 products, WordPress may be the one for you, since it is the content and SEO that brings your customers to you.
  • About 25% of the internet is made up of websites that have WordPress as their content management system. It allows plugin-based modularity that allows its functionality to be extended to meet virtually any needs.
  • It has a variety of pre-designed themes suited to an online storefront. It also features plugins that add complete e-commerce functionality to a site.

Cons

  • WordPress wasn’t built to provide all the features an e-commerce platform may need. It was built to optimise content and SEO. So, with other competitors designed specifically for e-commerce you will have every feature you could ever need right at the outset, a bit of easy configuration and your site is ready to go. 
  • One surely needs some level of technical knowledge to set up and manage your hosting. Using WordPress means managing your own hosting (it’s a self-hosted platform). Most new website owners don’t know the complexity of managing your own hosting, from setup to security.

Pricing & Packages for E-Commerce 

  1. E-Commerce
    1152 rupees a month when billed annually 

More details

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