The Pandemic-Driven Obsession For Loungewear Has Major Potential As Athflow
A Global Health Crisis has swiftly transformed our wardrobes as we live and function from our couch desks. In the past 12 months, loungewear quickly emerged as the pandemic-driven category. The shift has been one to more casual and versatile
Manish Malhotra’s ‘Ruhaniyat’: The Couturier Championed Craftsmanship, But The Digital Showcase Was a Snoozefest
In the intricate zardozi and the handcrafted zari, the resplendent sequins, pearls, and archival textiles of ‘Ruhaniyat: A Celebration of Life’ by Manish Malhotra, a story is woven. Story of the scrupulous tradition of hand weaving and hand stitching every
Sustainable Fashion in India – Why India is a Great Place for Sustainable Fashion to Flourish.
Sustainable fashion in India has been around far longer than we may think. As a concept, ‘sustainable fashion’ isn’t as new as the term itself. Before globalisation took over our markets, clothing was made by Indians, for Indians, using long-lasting and
Decoding Millennial Clothing Decisions: Lessons for Clothing Brand Owners
Millennials are an enigma and millennial clothing habits are the key to mastering the art of seamlessly marketing to your target audience. Sounds absurd, but they are part of most, if not all, target groups today. They makeup today’s largest
Adaptive Wear Designer Monika Dugar’s Collection Bridges An Unnoticed Gap in the Fashion Industry with Parkinsons Clothing
“Everyone is just too caught up with the initial infatuation of glamour, which is only 10 percent and exists only for a few seconds,” observes the London-based adaptive wear designer from Jaipur, Monika Dugar, a recent fashion school graduate with
EP Basics: What is Fast Fashion? And Why You Should Care
What is fast fashion? It is a buzzword, it is a part of our daily lives, it is taking over our social media platforms and it is also of major consequence to the lives of present and future generations. But
Harajuku Street Fashion: An Untapped Opportunity?
Japan is often known for its disciplined population, well-planned infrastructure, unbelievably punctual transportation, and well-mannered people. And each one of these qualities is balanced out with an eccentricity or another. Japan has brought us maid cafes, cat islands, the Tamagochi,
The Weight of the World is on Your Shoulders: Here’s How
There’s a non-negotiable activity that we perform every day as living, breathing humans – we make choices. It starts the moment you wake up. Do you wake up now or later? Do you brush your teeth immediately or after breakfast?
Fashion to the Rescue: How Legit are Antiviral Fabrics?
The PTE suit seems to be the look of 2020, but fashionistas aren’t letting it walk down the runway anytime soon. Instead, luxury brands are looking to use antiviral fabrics to create the new generation of fashion that claims to
Consumerism and Sustainable Fashion: Questions that Need to be Asked
Sustainable fashion has become a term you just cannot escape. It’s the new thing, it’s the politically correct thing, it’s the fashionable thing. New businesses in the field are really reaping the benefits of this new surge in fashion, and