Betting $61 Million on Sustainable Fashion: Making a Case for Wood Fibre Clothing
Suzano SA, the world’s largest wood pulp maker is betting big on sustainable technology. Finnish startup Spinnova and Suzano SA are both entering a 50-50 joint venture to build a commercial-scale facility for the production of a green-fibre made from
Manish Arora: A Tale of Great Success and Greater Defeat
Once upon a time, there lived a fashion designer once deemed the ‘John Galliano of India’. He went by the name Manish Arora, which soon became synonymous with his extravagant and psychedelic style. He spun magic into his clothes with
Nykaa in the Spotlight: A Case Study
I dare you to find someone in India who hasn’t heard of Nykaa. Everyone and their grandmother know about Nykaa! How did this happen? Their unprecedented success cannot all be chalked up to good old luck, they did something right,
Anavila Paints Us a Rainbow with Its Festive ‘20 Collection ‘Dhanak’
Borrowing from the therapeutic intensity and the emotional excess of rainbows that paint even the dullest landscapes in a bounty of colours, the festive ‘20 collection ‘Dhanak’ by Anavila is where these colours come to life on organic fabrics. ‘Dhanak’,
Antar Agni Breathes Contrast into Everything it Does, Even Lakme Fashion Week.
Lakme Fashion Week held its first-ever digital show, and designers now have a new platform to explore and exploit. With the pandemic impacting our hearts and minds, we all find ourselves in an unpredictable pause from the life we have
Lakme Fashion Week : Anita Dongre’s Love Song, Nostalgia or Deja Vu?
Anita Dongre presented her latest collection, ‘Love Song’ at the digitally held Lakme Fashion Week 2020. The collection was inspired by an aesthetic trip down memory lane, to the rose-tinted memories of familial celebrations gone by. “Love Song is an ode
Ridhi Mehra Showcases ‘Reflections’ at Lakme Fashion Week 2020, and the Name Rings True in More Than a Single Way
Designer Ridhi Mehra showcased her Winter/Festive collection 'Reflections' at this year's Lakme Fashion Week AW'2020 (the First Digital Fashion Showcase). The collection is the result of wanting to change focus from modifying design, to modernizing it. It is the lustrous
Manish Malhotra’s ‘Ruhaniyat’: The Couturier Championed Craftsmanship, But The Digital Showcase Was a Snoozefest
In the intricate zardozi and the handcrafted zari, the resplendent sequins, pearls, and archival textiles of ‘Ruhaniyat: A Celebration of Life’ by Manish Malhotra, a story is woven. Story of the scrupulous tradition of hand weaving and hand stitching every
I Am Love: Gaurav Gupta’s Couture 2021 Show is a New Age Collection Advocating for Equality in All Forms
From the Editor's desk The Gaurav Gupta couture show ‘21 beckons you with a soulful piano instrumental that draws you in with goosebumps down your spine. “Love is my tribe,” it says, “my notes are love, my music is love” My Name
EP Basics: What is Fast Fashion? And Why You Should Care
What is fast fashion? It is a buzzword, it is a part of our daily lives, it is taking over our social media platforms and it is also of major consequence to the lives of present and future generations. But