Sculpting The Future: Amit Aggarwal’s Couture 2020 Collection and His Venture into The world of E-com
When I met Amit Aggarwal in his Delhi store during February, he was unveiling a look from his upcoming collection AXIL, in collaboration with Lakmé for the upcoming Lakmé Fashion Week S/R 2020. He spoke of the collection with an
Gen-Z’s Shopping Habits in Post-Pandemic India
The global market is a slippery slope and India would be no exception in experiencing a dynamic shift in Gen-Z’s shopping habits. And leading economists of the country believe that it is Gen-Z that is dictating the nature of this
Millennial Strides for Millennial Brides
The Millennial Brides campaigns: The $50 billion dollar Indian wedding industry is up against the new generation of millennial brides aching to double-tap aesthetic and well filtered bridal marketing campaigns, while they sip spiced lattes at their local Starbucks. Appeasing
Sneaker Culture in India is on a Rise and Redefining Streetwear
It all began when “streetwear” - a trend all about the mindset and attitude of the wearer, came into play. Ever since “athleisure” became more than just a trend, the sneaker culture became a worldwide phenomenon and a full-fledged mainstream
Opportunity amidst chaos: Instagram Live for Beauty Brands
The coronavirus pandemic halted our lives and slowed us down. It brought to our focus many things that were lingering in the periphery. While this time away from the real world may have worked in favour for some, the retail