The Rise of Fashion and Lifestyle Influencers in India: Shocking or Expected?
We no longer live in a monarchical system, and as millennials and beings of the 21st century, we love to boast of our ability to make individualistic decisions. Yet, suspiciously, there is a vein of suggestion that’s forked its way
Clean Beauty in India: Transparency Trends at the Helm
Over the past few years, we have seen the rise of clean beauty in India, but how did this come about? And what makes them so popular? For most of the 20th century, makeup and skincare have been dictated by the
Harajuku Street Fashion: An Untapped Opportunity?
Japan is often known for its disciplined population, well-planned infrastructure, unbelievably punctual transportation, and well-mannered people. And each one of these qualities is balanced out with an eccentricity or another. Japan has brought us maid cafes, cat islands, the Tamagochi,
Review : House of Masaba’s Fusion ’20 Collection- More Mess Than Hot
The latest collection from the House of Masaba, vaguely named Fusion ‘20, is a reiteration of the designer’s trademark ‘The Masaba Print’ to an extent that feels like an iffy overstatement. The designer is celebrated for seamless merging of the
Trend Report 2020: High Heels To Stay Quarantined At The Back Of The Wardrobe
Welcome to the topsy-turvy world of the Coronavirus pandemic. Here, fashion lives on edge everyday as trends are upended amidst the increasingly uncertain and ever-changing consumer patterns. Everyone is at the frow this season, in front of their laptops as
Fashion to the Rescue: How Legit are Antiviral Fabrics?
The PTE suit seems to be the look of 2020, but fashionistas aren’t letting it walk down the runway anytime soon. Instead, luxury brands are looking to use antiviral fabrics to create the new generation of fashion that claims to
2020 Wellness trends you need to know about!
2019 was all about kombucha, non-alcoholic drinks, wellness vitamins, and the works. The world seemed to be increasingly moving toward a more health-oriented society, the interest in such things does not seem to be slowing down. It’s exciting to think
The Last Decade in Fashion: Highlights
When it comes to fashion trends that shaped the 2010s, skinny jeans, dad-sneakers and logo-laden everything struck many chords. Fashion in the 2010s was highlighted by a range of subcultures and subtexts. From Gen Z internet culture to normcore, to
Opportunity amidst chaos: Instagram Live for Beauty Brands
The coronavirus pandemic halted our lives and slowed us down. It brought to our focus many things that were lingering in the periphery. While this time away from the real world may have worked in favour for some, the retail