We all seem to be at the edge of our seats trying to make conscious decisions about our clothing, food, makeup and straws. And we really are making a difference, brands and consumers alike are making a very conscious effort
You might not be a believer in judging a book by its cover, but in retail, product packaging makes a lasting first impression on customers. Consider your brand packaging an extension of your brand, almost as important as its logo.
In Conversation with Ruchi Sally, Managing Director of Melissa India on changing the landscape of retail in India
Shoes have long been an exposed nerve when it comes to building a sustainable wardrobe. Unethical leather, cheap quality, un-recyclable plastic, and PVC make ethical shoe shopping hard. While the status quo is yet to change, the entry of Brazilian
The epiphanic moment where you realise that you’ve just decided to take that plunge, jump in at the deep end and finally start your own business is absolutely unforgettable. What is also unforgettable are the ensuing days of endless work
Commerce in the Time of Corona: How to Seamlessly Transition Your Business to Online Selling Platforms
For a moment, let's consider life as a game. The year 2020 is the new edition that is permanently set to nightmare mode. The game has barely begun, and we have already had to battle forest fires, murder hornets, riots,
2019 was all about kombucha, non-alcoholic drinks, wellness vitamins, and the works. The world seemed to be increasingly moving toward a more health-oriented society, the interest in such things does not seem to be slowing down. It’s exciting to think