Entrepret’s Fashion Forecast 2021: What to Expect This Year
There’s more reason than one to look forward to this year. Perhaps we’ll finally get to travel. Perhaps we will finally wear our heels outside the living room. Perhaps, we may even be able to wear lipsticks and show it off without the mask hiding half our faces. For the fashion industry worldwide, this year symbolizes hope and opportunity after an intense year of contemplation and introspection. Everyone from homegrown brands to luxury and retail giants worldwide have had to rethink as per 2020’s memo. What started with the first-ever digital fashion show has now evolved into a modus operandi for the $1.5 trillion dollar industry. Not only are our wardrobes set to change, but also how we shop, where we shop from, how often, etc. Certain celebratory energy mixed with prioritizing comfort and ease will dictate fashion trends as going out remains restricted, colours will make a comeback, and 2-inch bags will be swept at the back of the wardrobe. Here is my fashion forecast featuring some of the trends we are expecting to see more of in 2021:
Sustainability, Ease, and Comfort will Reign Supreme
Three characteristics of clothing that have now become values on their own, the fashion forecast says the runways, as well as our shopping habits, will be largely impacted by these. The ‘loungewear hangover’ courtesy of WFH is hard to beat, and people are looking for ways to imitate that comfort when shopping for ‘outdoor’ clothes. They are paying more attention to what the fabric is, its longevity, the sustainability aspect of the fabric along with utilitarian considerations like wearability, shelf life, etc.
Big, Bold Florals
Expect florals to get a bolder update this year as dainty lilies get swapped for big, bright sunflowers. Florals in spring may not excite Miranda Priestly, but after wearing beiges and whites as pyjamas for a full year, people want nothing less than the Garden of Eden itself to grace their outfits.
All Pink Everything
Jacquemus’ all-pink capsule collection set the tone for what colour will rule this year alongside “Illuminating” and “Ultimate Gray”. From blush shades for the occasional, socially-distanced brunch to Fuschia and electronic pink in your puffer jackets, pink has had quite the appearances on the SS21 catwalks at Chanel, Gucci, JW Anderson, Cecilie Bahnsen, Molly Goddard, and MSGM.
The Micro Mini is back
For some, this might be an ‘oh no’ moment, but the micromini also has quite a loyal following. Its risque business is one that’s fun to sport and it has a deep 60’s nostalgia that is hard to resist. Miu Miu’s micro minis styled with shrunken knits will vouch for the same.
The return of the Bralet
A recurring site at every show from Marni to Etro, Alberta Ferretti to Givenchy and Dior (and more), the bralet in all its shapes, sizes, and forms is making a blazing comeback. From minimalist ones in monotone to rhinestone embellished ones that could start a party on its own, the exposed underwear trend will be a mainstay well into summer 2021.
Flare it out
Skin-tight jeans, cigarette trousers, and leggings can take a step back as flared trousers in baggy fits are predicted to rule the better part of this year. It’s the closest you can get to the PJ comfort outdoors. Chanel, Balenciaga, Fendi, Tom Ford, and Stella McCartney (among others) will agree.
All tied up!
A micro-trend that has gained unprecedented favour on the runways, it’s being referred to as midriff flossing because of the floss-like ties that go around the midriff. It can arise from the skirts/trousers, the aforementioned bralette, or even from a cut-out of a dress. Jacquemus, Versace, Charlotte Knowles, Supriya Lele, Versace, Christopher Esber, and Victoria Beckham further highlight why this one will be all over your Instagram feeds this year.
This isn’t a particular fit, a particular silhouette, or a detail; utilitarianism has been a mood in 2020 and will be so well into 2021. From snug hoodies worn in a luxe manner to practical rucksacks (and not finger bags), that can fit more than just coins, Hermes, Chanel, Celine and Prada are here to stock you up with things that feel as comfy as they look hip.
Having said that, perhaps the biggest fashion forecast of 2021 will be to understand how we are creators, entrepreneurs and consumers hold immense power in our hands and act to steer the direction of an industry that has so long been stunted due to its orthodox ways.